Western Canada’s foothill farms, fertile prairies and cold clear waters are our source of both inspiration and fresh regional ingredients.
Unmatched by any pet food maker, our unmatched variety of authentically fresh regional ingredients mirrors the natural diet, supplying nutrients in their freshest, most natural form.
From cage-free poultry, nest-laid eggs, ranch-raised meats and wild-caught fish to sun-ripened fruits & vegetables, our fresh ingredients are raised locally, passed fit for human consumption, and then delivered to our kitchens fresh, preservative-free and loaded with goodness.
Equipped with state-of-the-art fresh food processing technologies, our award-winning NorthStar® kitchens are located in the center of Alberta’s dynamic agricultural community, providing access to specialty farmers with whom we partner to advance our fresh regional ingredient mission.
What many pet food makers call fresh are actually pet-grade meats frozen into 25kg blocks to make them easier to transport and store, which are often frozen and thawed a number of times. It’s often the case that they are many months old before becoming food for pets.
Worse yet, many North American pet food makers use dried animal ingredients, add 4 parts of water to create a ‘meat slurry’ – an ingredient they then label ‘fresh or raw’.
No wonder there’s so much confusion!
In an industry known for liberal ingredient descriptions, we believe it’s important to be clear with pet lovers on what an ingredient is or isn’t. When we say fresh we mean it. We define fresh or raw as:
FRESH: Our fresh ingredients meet the AAFCO standard: REFRIGERATION AS THE SOLE METHOD OF PRESERVATION.
RAW: We follow the AAFCO definition; OUR RAW INGREDIENTS ARE AS OUR FRESH, THE ONLY DIFFERENCE IS THEY ARE FROZEN.