Food Innovation.

Food Innovation

Our BAFRINO research and innovation centre

Our commitment to innovation has never been stronger.

Adjacent to our North Star Kitchen in Morinville, Alberta, Canada, our BAFRINO Research and Innovation Centre is a world renowned food innovation hub focused upon advancing our Biologically Appropriate mission.

This $5.9 million investment solidifies our commitment to innovation, and advances our Biologically Appropriate, Fresh Regional Ingredient and Never Outsourced (BAFRINO) mandate in four core areas:

If it’s not OK for our dogs and cats, then it’s not OK for other dogs and cats.

Our position on animal testing is simple – we conduct only those tests in which we would allow our own companion dogs and cats to participate. If it’s not ok for our dogs and cats, then it is not ok for any other cats and dogs. We perform palatability (taste), urine pH, digestibility (the latter through stool analysis only) and AAFCO feeding trials.